Social Media and Multimedia Content Specialist AE
Application Deadline: Unspecified
Our client is a start-up that creates technology and training solutions that enable fashion creatives in Africa to scale their businesses globally using ecommerce, digital payments, digital sourcing and distributed manufacturing.
Location
Lagos
Employment Type
Full-time
Industry
Fashion
Salary Band
1M Monthly Net
Responsibilities
- SOCIAL MEDIA
-Develop and execute social media strategies (Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest) to increase brand awareness, engagement, and sales
-Define and implement consistent Ananse brand personality and editorial voice across different social media channels
-Create and curate high-quality content (images, videos, stories, reels, articles) showcasing products, trends, and lifestyle
-Manage social media calendars, scheduling, and publishing
-Analyse social media metrics (engagement, reach, conversions) and adjust strategies accordingly
-Collaborate with influencers, brands, and partners for social media campaigns
- CONTENT STRATEGY
-Research and stay up to date on fashion trends, industry news, and social media best practices
-Develop content themes, style guides, and tone of voice aligned with brand identity.
-Collaborate with customer care, sourcing, merchandising, marketing and PR teams to ensure cohesive content messaging
-Plan and execute content campaigns (seasonal, promotional, educational)
- MULTIMEDIA CONTENT CREATION
-Produce high-quality visual content (photography, videography) for product listings, social media and marketing campaigns
-Work with creative staff, agencies and other department heads to produce high quality multimedia content
-Develop engaging video content (product demos, tutorials, behind-the-scenes) for social media and website
-Design and create graphics, illustrations, and animations for social media and marketing materials
-Edit and optimize content for web and mobile devices.
- INFLUENCER AND COMMUNITY MANAGEMENT
-Cultivate relationships and deploy social media campaigns with influencers, bloggers, content creators and other brand partners
-Manage influencer relationships, product seeding, and content collaborations
-Engage with customers, merchants, industry professional and journalists on social media, responding to comments, DMs, and reviews
- ANALYTICS AND REPORTING
-Collate and analyse data to monitor the effectiveness of campaigns to maximise results
-Monitor and analyse social media metrics, website traffic, and e-commerce conversions.
-Provide regular reporting on content performance, engagement, and sales
-Report regularly on insights gained from social media analytics to support the Ananse team in evolving company strategies in a timely fashion
-Monitor trends in social media tools and applications to ensure Ananse utilises best industry practice
- TRAINING
-Develop and deliver social media training to support targeted and current fashion merchants on our ecommerce marketplace platform
Qualifications and Experience
-Bachelors or Masters degree in a relevant field
-Minimum of 3 years social media community management and content creation experience in the fashion industry
-Good understanding of fashion ecommerce marketplaces and the African fashion landscape
-Knowledge of SEO principles and content optimization
-Familiarity with email marketing and automation tools
-Highly analytical and data driven
-Strong people, stakeholder and project management skills
-International exposure and understanding of different cultures
-Strong written and verbal communication skills
-Strong entrepreneurial mindset and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines
-Willingness to travel locally and in Africa
How to Apply
Qualified candidates who possess the right competencies and are confident to fulfil our expectations for this role should send their CV to resumes@kimberly-ryan.net using the particular job title as the subject of the mail.