Email Marketing Manager For U.S-Based Brands
Application Deadline: Unspecified
We are seeking skilled Email Marketing Specialists to join our team and support our U.S.-based clients. This role offers the opportunity to create effective email marketing strategies and campaigns that drive lead generation and brand growth.
Location
- Fully Remote (Work from Home), 9 AM – 6 PM EST
Key Responsibilities:
- Outbound Email Campaigns: Develop and execute cold outbound email and SMS campaigns using tools like Instantly, Apollo, Klaviyo, and more.
- Email Strategy Development: Create comprehensive strategies focused on lead nurturing, conversion optimization, and brand alignment.
- List Segmentation and Targeting: Use advanced segmentation and personalization to enhance engagement and response rates.
- A/B Testing: Perform A/B testing to optimize email performance, including open rates and conversions.
- Content Creation: Collaborate with the team to design compelling email content that aligns with brand identity.
- Marketing Automation: Manage automation workflows using platforms like Klaviyo and HubSpot.
- Analytics and Reporting: Analyze campaign data to refine strategies and improve performance.
- Industry Knowledge: Stay updated on email marketing trends, especially in cold outbound techniques.
Qualifications
- Experience: Proven B2B email marketing experience, especially with cold outbound campaigns.
- Email Tools Proficiency: Skilled in tools like Klaviyo, SendGrid, HubSpot, Instantly, Apollo, and familiarity with email design and HTML coding.
- Technical Skills: Proficient in design software (e.g., Figma) and basic HTML/CSS knowledge.
- Data-Driven Approach: Strong analytical skills to assess email metrics and optimize strategies.
- Communication: Excellent written and verbal communication skills.
- Attention to Detail: High accuracy and quality in work, with the ability to meet deadlines.
- Teamwork: Effective working independently and in a team environment.
Nice to Haves:
- Experience with Klaviyo, Apollo, Instantly.
- Graphic design skills or experience with design tools.
- Familiarity with Braze/Iterable, Attentive, or Postscript.
- Knowledge of current email marketing trends and best practices.
Success in This Role:
- Success will be measured by the ability to generate high-quality leads through strategic email campaigns and a strong understanding of cold email best practices.
Application Process
Fill out the application form.
Record a video showcasing your skills.
Join us and help drive successful email marketing campaigns for our clients!