Marketing & Communications Lead - NBA Nigeria National Basketball Association (NBA)
Application Deadline: Unspecified
Location
Lagos
Employment Type
Full-time
Key Responsibilities
- Supporting a communications strategy for NBA Nigeria working with relevant NBA departments (Communications, International Marketing, Social
- Responsibility, CDS, Social & Digital Media, Global Partnerships and Media Distribution)
- Lead the development of the multi-channel marketing strategy, with a particular focus on social media, PR, and digital.
- Deliver the marketing communications strategy, ensuring brand messaging and creatives are consistent across all communication platforms.
- Ensure consumer and cultural insights are integrated into all marketing strategies and communication platforms
Required Skills/Knowledge
- Minimum of 7 years of marketing experience
- Strategic Marketing
- Strong presentation and communication skills
- Leading marketing campaigns
- Brand activation skills
- Storytelling
- Exceptional analytical, problem-solving, and critical thinking skills
- Experience bringing consumer insights into marketing campaigns.
- Strategic thinker, able to shape, develop and execute the strategy of NBA Africa
- Advanced knowledge of advertising and media effectiveness measurement approaches
- Experience building relationships with personalities and influencers.
- Good knowledge of basketball, NBA and the BAL. Sports landscape knowledge is a plus.
- Proactive, thorough, intellectually curious, detail-oriented, and highly organized
- Strong verbal and written communications skills
- An interest in music, fashion, art is a plus.
- Strong MS Office skills including Word, Excel, and PowerPoint
- Exceptional stakeholder management skills
- Conversational or Business French is a plus.
Education
Bachelor’s Degree in Marketing, Business Management, Sports Management and/or relevant field of study.